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Hi, i’m Michella – a small business hype girl, full time marketing professional and a self proclaimed foodie. I explore, share, and hype up local small businesses, because when you support small businesses, you’re supporting someones dream. Follow along on my adventures and support some local businesses!


Featured Publications

Times Union:
20 things you don’t know about me: Michella Hand, small business hype girl
Central Woman NY:
She Hustles Talks: Michella Hand
(pages 262-267)
Register Star:
2023 Columbia County 40 Under 40

Being chosen as one of Columbia County’s 2023 40 Under 40 recipients is so humbling and I am truly honored. Michella Hand Blog was created back in 2020 during the pandemic because I was working from home full-time and wanted to invest my extra time into something that could help and inspire others during a time that felt so helpless. The growth, opportunities, and connections that have come with creating my blog exceeded my expectations and I’m blown away by the

support and encouragement I have received from my friends, family, community and “hype crew”. When I decided to first create Michella Hand blog it was difficult for me to pinpoint what it was exactly that I wanted to focus on. Eventually, I decided to feature a small business in my town (Valatie, NY) — a business I loved and knew was struggling. The feedback was instant and strong. That positive response led me to want to focus on small businesses and the hard-working people behind them. Now, I travel all around the 518 in my free time to check out small businesses and to help spread the good word about their products, services, and the hard-working entrepreneurs behind them. Through my Blog, I’ve even been able to work closely with local organizations like the TroyBid and VisitHudsonNY to help them promote small businesses within their communities.

Michella Hand Blog is my side hustle, and being successful isn’t my priority – my priority is advocating for and hyping up local small businesses and everyday entrepreneurs. If I gain success along the way, such as receiving the 40 Under 40 Columbia County award, I’d just say that’s a bonus.”


My Local Featured bites, site + things to do!